School Music License (GIA)
Brand Narrative Video
Defining how K-12 schools understand music licensing, streaming, and copyright.
The School Music License overview video was developed as the organization’s first comprehensive educational and sales narrative, designed to explain how music licensing, streaming, and copyright intersect within K-12 online sharing. Built as a foundational communication tool for a rapidly growing national client base, the project translated nuanced legal and operational concepts into a clear, engaging, and educator-focused visual experience used throughout onboarding, outreach, and sales conversations.
I scripted, storyboarded, designed, animated, and produced the full five-minute video from the beginning, shaping motion graphics, pacing, typography systems, sound design, and visual sequencing to simplify complex information while maintaining clarity, professionalism, and accessibility for school administrators, educators, and music programs.
Role
Creative Direction • Scriptwriting • Storyboarding • Motion Graphics • Educational Storytelling • Video Editing • Sound Design
Creative Approach
The video was designed to simplify complex copyright and licensing concepts through clear pacing, layered visuals, motion graphics, and approachable educational storytelling. The final piece established a scalable narrative framework that helped define how the organization communicates its mission, structure, and value to K–12 schools.
Deliverables
Educational Storytelling System
Sales & Marketing Video Asset
Defining the Project Ethos
Music licensing is often presented through legal, technical, or industry-focused language that can feel disconnected from the realities of K-12 education. This project explored how complex concepts could be communicated with clarity and respect: helping educators build understanding and confidence without oversimplifying the subject matter.
Direction A:
The Internet as the New Stage
Online sharing has become an essential extension of the student performance experience. Licensing should support that connection, not limit it.
CORE IDEA
VISUAL LANGUAGE
Reach
Visibility
Sharing
Community
Connection
KEYWORDS
Direction B:
Navigating the Copyright Landscape
Sharing student performances online is easier than ever. Understanding the licensing required to do it legally is not.
CORE IDEA
VISUAL LANGUAGE
Understanding
Guidance
Responsibility
Clarity
Compliance
KEYWORDS
Direction C:
Sharing with Confidence
SELECTED
CORE IDEA
Schools should be able to celebrate and share student achievement online without feeling copyright confusion, and keep teachers’ focus where it belongs - on their students!
VISUAL LANGUAGE
Education
Accessibility
Trust
Mission
Confidence
KEYWORDS
Selected Direction: Sharing with Confidence
While each direction explored a different way to communicate the relationship between online sharing, copyright, and music licensing, Sharing with Confidence most directly reflected School Music License's mission. By centering the conversation on students and the moments schools want to share, the narrative reframes licensing as an enabler rather than an obstacle. Through clear storytelling, approachable visuals, and practical context, the video helps educators understand a complex topic without losing sight of what matters most: celebrating student achievement online.
Final Brand Narrative Video
The final video became a foundational communication asset for School Music License, helping define how the organization explains copyright, music licensing, and online sharing to K–12 schools. Through student-centered storytelling and modern motion design, it transforms a traditionally complex subject into an accessible narrative that supports onboarding, education, and long-term growth.
